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Asked by: Johan
I’m writing a research about Apple company and trying to do a Pestle analysis. What are the first steps?
Claire Bowen on Mar 15, 2013
Apple has been facing certain political factors that have affected its performance in the market. The company has sued several phone makers among them HTC manufacturers to the International Trade Commission (Reardon, 2010). Apple has sued the companies over patent issues claiming that the manufacturers were infringing on the company’s patent rights. The company has also been engaged in serious political battles with Nokia which have resulted into legal suits. Nokia has sued the company against ten patent rights that it relates to its own related wireless handsets. The political environment has challenged the company’s performance as Nokia targets to get a royalty fee from the sales of Apple’s products.
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